I am a bit frustrated of how my products are displayed at the drugstores. Well, I should not be, since display contracts have been terminated already during the second quarter.And the marketing's strategy is via TV commercials airing during prime time,but just take a look at them (competitors) very aggressive when comes to displays and merchandising When you enter a drugstore this is what you see.
And how are my products doing when it comes to displays?
displayed between non food items.
placed at the lower most part of the shelf.
How do you compete with that?. Well, we may be not good when it comes to drugstore displays but with brand loyalty, product quality, massive promotions via doctors, TV commercials, we definitely can compete.
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